OUR STORY
PlotONE was founded to give brands, agencies, and creators the tools to measure what matters — every post, every impression, and every dollar of earned media value.
After years of executing creator campaigns, experiential activations, and hospitality partnerships, we saw the same challenge repeatedly: reporting was fragmented, manual, and difficult to connect to real business impact. Screenshots, spreadsheets, and scattered links made it nearly impossible to understand what was truly driving results. So we built PlotONE — a real-time creator campaign analytics platform that helps brands track performance, measure ROI, monitor deliverables, and understand campaign impact from a single dashboard. Our mission is simple: make creator marketing measurable, scalable, and built to prove its value.
Measure what matters. Optimize what works. Scale what drives results.
Leadership
THE TEAM
Jaclyn Brennan
CEO
Founder & CEO of Creative Duality and PlotONE, with 10+ years of experience leading creator marketing, experiential activations, and luxury hospitality campaigns for brands including YouTube, Fairmont, and Soho House. She specializes in building community-driven experiences and marketing ecosystems that blend storytelling, culture, and data to drive measurable business growth.
Heath McBurnett
COO
A seasoned technology executive, inventor, and product strategist with more than 25 years of experience building high-growth companies and breakthrough digital platforms. As a co-founder of multiple venture-backed startups and co-inventor of patented shoppable video technology, Heath brings deep expertise in product development, emerging technology, and scalable systems that have shaped the future of interactive commerce and digital media.
John Faith
CTO
Veteran technology executive and the CTO of PlotONE, with leadership experience spanning MySpace, RetailMeNot, and Chive Media Group. Known for building scalable platforms and leading engineering teams through rapid growth, he brings deep expertise in AI, cloud infrastructure, mobile technology, and product innovation.
Mitch McAlister
VP of Product Experiences
Product, design, and technology leader with 15+ years building consumer and enterprise platforms across fintech, edtech, social, media, and distribution — spanning MySpace, Juvo Mobile, and the YouWeb Incubator. He was building mobile apps before the iPhone existed, and now works at the front edge of applied AI as an early adopter and active contributor to the OpenClaw agent framework.
George teVelde
VP of Software Engineering
A software engineering leader with 25+ years of experience building and scaling data platforms, engineering organizations, and the operational processes that keep them healthy. Across ad tech, B2C eCommerce, and SaaS — including ClaritasRx, Emotive, TeleSign, VideoAmp, and Hallmark Labs, with earlier data-operations leadership at MySpace and Verizon/AOL — he has built and led teams of up to 16 across multiple continents.
Julie Nguyen
Director of Operations & Partnerships
An operations leader, founder, and partnership strategist with a passion for helping entrepreneurs build and scale impactful businesses. Drawing from her experience with The University of Texas at Austin's Kendra Scott Women's Entrepreneurial Leadership Institute and her own creative ventures, she brings a unique blend of operational expertise, community building, and user-centered thinking to the PlotONE team.
Backed by Experience
THE ADVISORY BOARD
Deanna Brown
GP, Hudson Lewis Group
35-year media and digital operator. Co-founded CondéNet, took Scripps Networks digital, and grew Federated Media from $37M to $89M as CEO before modernizing Billboard and The Hollywood Reporter at MRC. Now a General Partner at Hudson Lewis Group and founder of AI consultancy ContinuumPro.
Benji Travis
Co-Founder, The Creator Company
18-year veteran of YouTube and the creator economy. Built a 4M+ subscriber, 1B+ view digital presence alongside his wife Judy before co-founding The Creator Company, a premier talent agency and creator-event firm. Author of the #1 best-selling YouTube Secrets.
Jaclyn Johnson
Founder, Create & Cultivate
Serial founder at the center of the creator-brand economy. Built Create & Cultivate to eight-figure revenue and a $22M exit before reacquiring the brand in 2024. Forbes 30 Under 30 honoree and Adweek Disruptor, now founder of Cherub and an active angel investor in women-led brands.
Laura Faith
Ex-VP HR, Uber Tech
Transformational HR executive with 30+ years scaling people strategy at technology's fastest-growing companies. Former VP of HR and Head of Uber Tech HR across a 9,000+ person global org, with seven years at Expedia Group overseeing $900M in annual headcount investment.
Sheena Paul
COO, World Class Holdings
Deal-maker and operator at scale. COO of World Class Holdings, overseeing a real estate portfolio spanning 120 properties across 17 states. Duke Law graduate and former Skadden attorney specializing in project finance and corporate restructuring.
Victoria Prince
Creator & Brand Partner
Full-time content creator and brand partner with roots in music and audio production. Built a substantial TikTok following through pure organic growth and has driven over $4M in TikTok Shop sales — bringing firsthand, platform-native insight into the creator experience PlotONE serves.
What We Believe
OUR VALUES
DATA OVER GUT
We don't guess. We measure. Every decision backed by real performance data, not vibes.
TRANSPARENCY BY DEFAULT
No vanity metrics. No inflated reach. If the numbers don't hold up, we show you that too.
CREATOR RESPECT
Creators aren't line items. They're partners with measurable impact. We build tools that prove their worth.
BUILT FOR THE INDUSTRY
We don't build generic tools and hope they fit. PlotONE is purpose-built for hospitality from day one.