OUR STORY
PlotONE was founded to give brands, agencies, and creators the tools to measure what matters — every post, every impression, and every dollar of earned media value.
After years of executing creator campaigns, experiential activations, and hospitality partnerships, we saw the same challenge repeatedly: reporting was fragmented, manual, and difficult to connect to real business impact. Screenshots, spreadsheets, and scattered links made it nearly impossible to understand what was truly driving results. So we built PlotONE — a real-time creator campaign analytics platform that helps brands track performance, measure ROI, monitor deliverables, and understand campaign impact from a single dashboard. Our mission is simple: make creator marketing measurable, scalable, and built to prove its value.
Measure what matters. Optimize what works. Scale what drives results.
Leadership
THE TEAM
Jaclyn Brennan
CEO
Founder & CEO of Creative Duality and PlotONE, with 10+ years of experience leading creator marketing, experiential activations, and luxury hospitality campaigns for brands including YouTube, Fairmont, and Soho House. She specializes in building community-driven experiences and marketing ecosystems that blend storytelling, culture, and data to drive measurable business growth.
Heath McBurnett
COO
A seasoned technology executive, inventor, and product strategist with more than 25 years of experience building high-growth companies and breakthrough digital platforms. As a co-founder of multiple venture-backed startups and co-inventor of patented shoppable video technology, Heath brings deep expertise in product development, emerging technology, and scalable systems that have shaped the future of interactive commerce and digital media.
John Faith
CTO
Veteran technology executive and the CTO of PlotONE, with leadership experience spanning MySpace, RetailMeNot, and Chive Media Group. Known for building scalable platforms and leading engineering teams through rapid growth, he brings deep expertise in AI, cloud infrastructure, mobile technology, and product innovation.
Julie Nguyen
Director of Operations & Partnerships
An operations leader, founder, and partnership strategist with a passion for helping entrepreneurs build and scale impactful businesses. Drawing from her experience with The University of Texas at Austin's Kendra Scott Women's Entrepreneurial Leadership Institute and her own creative ventures, she brings a unique blend of operational expertise, community building, and user-centered thinking to the PlotONE team.
What We Believe
OUR VALUES
DATA OVER GUT
We don't guess. We measure. Every decision backed by real performance data, not vibes.
TRANSPARENCY BY DEFAULT
No vanity metrics. No inflated reach. If the numbers don't hold up, we show you that too.
CREATOR RESPECT
Creators aren't line items. They're partners with measurable impact. We build tools that prove their worth.
BUILT FOR THE INDUSTRY
We don't build generic tools and hope they fit. PlotONE is purpose-built for hospitality from day one.